Sony’s disjointed approach had four separate teams working on an iPad competitor


Post timestamp:2012-02-02

Sony’s disjointed approach had four separate teams working on an iPad competitor

According to a rather interesting report by the Wall Street Journal, Sony’s approach to developing a product to challenge the iPad was a rather disjointed affair. The report states that Sony had four different teams working on four different projects.

Luckily for Sony, soon to be appointed CEO Kaz Hirai formed a User Experience Group and culled all but one of the projects. This lead to the development of


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